>> Daily Life and Beyond

The internet and digital devices have reshaped everyday life, business, politics, and education.

>> Ubiquity of Technology

Creative digital tools now influence nearly every aspect of society.

>> Adapting Education

Educational systems must prepare learners for new digital languages and innovative thinking.

>> Building Problem-Solving Skills

Advanced problem-solving is essential to thrive in the digital era.

>> The Influence of Linear Reading

Traditional printed text has conditioned humans to think rationally by following a structured, linear reading style: first A, then B, then C.

>> AR's Disruption of Linear Perception

Augmented Reality (AR) applications challenge the linear reading style, as the direction of reading is no longer fixed and depends on where the user’s gaze begins.

>> Factors Shaping Reading Direction in AR

Reading direction in AR varies based on the relevance or importance of displayed objects. Design elements like color, font size, alignment, and contrast play a critical role in guiding the reader’s attention.

>> Redefining Design Principles for Multidimensional Spaces

A key question arises: do traditional design principles hold the same function in extended multidimensional spatial environments as they do in 2D or 3D environments?

>>Based on Design Thinking Methods with Integrated Empirical Research

This project combines design thinking and empirical research to create an immersive AR experience, grounded in user feedback and community involvement. It blends creativity with data-driven insights to enhance educational and cultural engagement in Düsseldorf's history.

>> Recognition &

Impact and Collaborative Effort

Awarded Best Practice Study (2014-2018) and featured in exhibitions such as the 2015 Night of Science in Düsseldorf.

Co-funded by the European Union in collaboration with the University of Applied Sciences Düsseldorf, the Film Museum Düsseldorf, and the City Archives Düsseldorf.

>> Target Audience, Adaptability

Designed for tourists, newcomers, residents, and students, the project offers a location-based learning experience that brings the city's past to life.

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>> Theoretical foundation of the project

For this project, philosophical texts were used as background, including works by Henri Bergson, Aleida and Jan Assmann, and Marshall McLuhan.

>> Innovative Use of AR in Fashion

The exhibition utilized Adobe Aero and Artivive to integrate 2D and 3D models and animations into the real world, showcasing the potential of augmented reality in fashion.

>> Student-Led Projects

Featuring 37 stations where students presented their projects to visitors, blending education with interactive, cutting-edge technology.

>> Exhibition Locations

The project was displayed at Düsseldorf’s prestigious Königsallee shopping street in September 2020 and as a permanent exhibition at the Fashion Design Institute in October 2020.

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>> Guided Experience Design

Zoya Laskowski directed the creative vision and designed the navigational system, enhancing visitor engagement throughout the exhibition.

>> Enhanced Visualization of Complex Concepts

AR allows students to interact with 3D models, helping them visualize complex subjects like the human heart from various angles and in real-time, improving their understanding of intricate structures and functions.

>> Interactive Learning Experience

AR makes learning engaging by allowing students to interact with content, such as tapping on parts of a 3D heart model to explore its anatomy, providing a hands-on approach that enhances understanding through active participation.

>> Multidimensional Learning

AR provides students with the ability to explore topics from multiple perspectives, making it easier to understand multidimensional concepts, such as physiological processes, that are difficult to grasp through traditional methods.

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>> Better Retention and Understanding

By offering immersive, interactive learning experiences, AR helps students retain information more effectively and fosters a deeper understanding of complex topics like human anatomy, molecular biology, and physics.

>> Cross-Department Collaboration:

The project brought together the Department of Business and Information Technology and the Department of English and Humanities, fostering collaboration between English Composition and design students.

>> Narrative Inspiration

English Composition students wrote narrative essays, which served as the foundation for design students to create digital and physical representations of universal themes.

>> Interactive Augmented Reality

Hidden URL links embedded within graphic elements on the windows of the Arts, English, and Humanities building allowed viewers to access AR content using the Artivive app.

>> Unified Student Vision

Throughout the semester, Professor Laskowski mentored students, ensuring the integration of individual projects into a unified, professional AR-based art installation that showcased the collective work of the class.